PR and crisis communication

PR is not just words, it is a hard company cost

Many companies treat image spending as a necessary evil. We look at it differently. Since September 2017, we have helped 482 companies understand that every PR invoice must be solidly argued before the tax office. If your company spends money on communication, you must have proof that these actions realy protect your revenues. Marketing is mathematics, and we organize this mathematics in your books.

Quick reaction when the ground is burning under your feet

An image crisis does not choose the hour. In 2023, our average time to answer the phone in urgent situations was 14 minutes. We don't write long strategies that no one reads. We act concretely. We recover the capital of customer trust, but we do it so that the costs of the rescue mission are 100% tax-safe. Numbers don't lie – last year we handled 142 crises, protecting budgets with a total value of PLN 14.2 million from being challenged by the tax office.

Why documentation is more important than an article?

For an official, paper counts, not reach on social media. Orzeł Consulting Group ensures that every PR campaign has legal and tax support. Hard tax data is the foundation of our work. In March 2024, we saved PLN 89,450 for a logistics company from Katowice. The Tax Office wanted to strike their image improvement expenses after delivery problems. Our documentation closed the case in 11 working days.

Our actions in numbers and specifics

• Audit of contracts with PR agencies for tax risks – we have checked 1,247 contracts since the beginning of activity.
• Preparation of economic justification for marketing expenses.
• Securing VAT deductions from intangible services.
• Developing document flow procedures in the communication department.

We recover money from your budgets

We are not an advertising agency. We are advisors who watch your wallet. If you spend on PR and your accounting department is afraid of these invoices, it is a sign that you need Orzeł Consulting Group. We recover capital where others see only costs. Every zloty spent on crisis communication must work for your profit and be safe during an audit. We operate on clear rules, without unnecessary talk.